CHICAGO - Sources within the National Women’s Soccer League (NWSL) indicate that marketing executives with the teams in the league are still struggling with how to sell soccer, beer, community, and fun as they pitched a Family and Faith Night marketing blitz for 2020.
WHAT DO THEY WANT?!
According to sources that were in the recent marketing meeting, executives are pushing for a reliance on traditional mechanisms that attracted legions of fans to women’s sports over the years by focusing on appealing to youth groups, girls soccer camps and children which will, supposedly, lend to a long term business model like it did with the W-League, the WPSL, WUSA, the UWS, the WPS, and the WPSL Elite.
“I think that one way to get more women involved is to appeal to their common nature of appreciating limited edition pink colored scarves and places where their children can experience a game without foul language or drinking,” stated one league executive.
“Well, my own experience is that women don’t drink beer so I propose we replace all the beer options at stadiums with slightly chilled sparkling water,” stated one team representative.
According to sources in the room, one women who was present suggested advertising the league as the best women’s soccer league in the world with the best players in the world and focusing on bringing in and enabling fans who want to passionately support teams that represent the cities in which they live. However, that suggestion was shouted down as being too complicated.
The Nutmeg News will have more as the league announces a “Decorum And Dominos” night.