Las Vegas, NV - Las Vegas Lights FC, today, announced a Normal Nights Normal Lights promotion where the barnstorming team will play at a normal time in normal kits on a normal field.

“People have begun to associate the Lights brand with a non-traditional approach,” stated guru of marketing and YOLO James Bandolini. “Now that we’ve established this aesthetic we can really push against the norm by subverting our own out-there approach to marketing and fan relations.”

Bandolini indicated that the Lights would play a number of games in the middle of the USL season without any promotions at all and barely any outreach at a normal time in normal kits on a normal field.

“This will be a daring and new approach for a soccer team. We will grasp the avant-garde approach and crush the normal aesthetic of our club under the weight of the guise of un-relevant non-being. With the idea of no marketing, no advertising and zero giveaways we will show the current North America soccer club dichotomy and explore the relevance of our own position in the community.”

Not content to stop there, Bandolini boldly proclaimed a psychological component to the Normal Nights Normal Lights promotion as he stated, “We will attempt to kill our own ego with the subjugation of our ID and find the principle of reality outside the braggadocio of a helicopter raining money down on the unwashed masses. Within the subjugation of our ID and the dissection of our ego we will find a new rebirth and a new component to allow us to transition into our Mindfulness Monday promotion towards the end of the year.”

The Nutmeg News will have more on this as Mindfulness Monday With The Lights comes with a strict 12 hour cleanse and an hour of meditation prior to the game.