Houston, TX - Major League Soccer (MLS) side Houston Dynamo announced a new re-brand that will shape the team in a more European focused manner as the Houston Dynamo announced a transition to Dynamo Houston.
“We’re excited to create this brand new image for ourselves that’s totally different than what we had before, it’s so exciting.” stated Dynamo Houston owner Gabriel Brener.
It is rumored that the front office mulled over Bayern Houston, 1841 Houston, and the Houston Earthquakes; but the team decided to go with the most radical option as Brenner explained, “We feel this really will help us go in a totally new Eastern Block direction.”
According to the Houston front office, the move from Houston Dynamo to Dynamo Houston is in part due to the shifting nature of the politics of the youth culture they want to attract.
“We feel like more and more kids are drawn to the idea of communism and socialism. Perhaps there’s even a latent desire for a vintage eastern block team,” stated Dynamo Houston and former Houston Dynamo branding manager Kyle Houseman. “We can really use imagery and branding that will pull from the history of Soviet Union and the teams therein.”
Dynamo Houston will reportedly not abandon their Orange identity, but will incorporate traditional Dynamo motifs in terms of graphics.
“Dynamo, of course, comes from the Greek word dynamis which means power,” stated Dynamo Houston director of etymology Gareth Hughes. “We want to convey the original meaning of the Dynamo Sports Club from the Soviet Union whose group translation meant Power In Motion. So we are going to transition from Wildcatter Orange to POWER IN MOTION Orange brought to you by Chicken Etcetera.”
For his part, the talent scout of Dynamo Houston indicates that he was tasked to start watching illegal streams of Serbian teams instead of the illegal streams of teams from South America that he currently uses to scout.
“We are going to be looking for more Kiki Strunas and fewer Mauro Manotas,” stated head scout and Football Manager save director Stevie Williams.
The Nutmeg News will have more on this as Dynamo Houston debate re-branding to Dinamo Houstyn.