CHICAGO - The governing body of United States Soccer announced that a massive advertising blitz aimed at increasing public awareness of the 2018 US Open Cup tournament would begin tomorrow on September 27th, 2018.
“We will have tweets, Instagram posts, Reddit AMAs, and a very long board meeting about a possible billboard in the Sacramento area,” stated CEO of US Soccer Dan Flynn. “We are planning to have a ticket giveaway for the final and we are planning on setting up future viewing parties for the game in soccer hotbeds.”
US Soccer has traditionally done virtually nothing other than a few last minute tweets to showcase one of the longest running tournaments in North American sports but it says that those days are at an end.
“We plan on really putting an effort into the US Open Cup tomorrow,” stated President Carlos Cordeiro. “It’s going to be a really big effort by everyone involved to get eyes on the US Open Cup final by any means necessary. We are planning a lot of vertical integration and brand penetration to bring the millennial market into scope and we expect that people will really tune into the final whenever that game is actually played.”
The Nutmeg News will have more on this as an analytics expert raves about the twitter numbers and what that means for market penetration.