Information from a Wall Street Journal piece here.....http://blogs.wsj.com/cmo/2015/04/14/anheuser-busch-extends-sponsorships-of-u-s-and-mexican-soccer-teams/
shows that Anheuser-Busch, the marketing conglomerate, has decided to sell more of the terrible beer that it makes to soccer fans who may buy it because they were going to a watch party and the gas station they stopped at to fill up only has crap beer and they didn't really have another option because they can't show up to Jim's party without something to drink. The article included such quote doozies as,
"The Mexican team sponsorship, which is limited to the U.S., allows the company to connect Bud Light to a “Hispanic target group that is strategically important” while the U.S. team sponsorship allows the company to connect Budweiser with “Millennials, who are watching soccer around the country,” said Eelco van der Noll, Anheuser-Busch, Vice President, Experiential."
Which is a real, actual, serious quote.
The Nutmeg News response is as follows.